Nozi Nindie Service Design Strategist · Product Researcher
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{{ logoMark }} Nozi Nindie
Service Design Strategist · Product Researcher Johannesburg, South Africa · GMT+2 · Working globally

I design from the inside out.

Research-led service design across fintech, government, healthcare and AI. I find the problem beneath the brief and follow it from research through strategy to delivery, and into real use.

Experience Fintech· Government· Healthcare· AI & Model Design Regions Middle East· Southern Africa· United States ·
Experience Fintech· Government· Healthcare· AI & Model Design Regions Middle East· Southern Africa· United States ·
Experience Fintech· Government· Healthcare· AI & Model Design Regions Middle East· Southern Africa· United States ·
Experience Fintech· Government· Healthcare· AI & Model Design Regions Middle East· Southern Africa· United States ·
Off the brief
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Off the brief

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Off the brief

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Four lenses

The same designer, looking at the same problem from different chairs.

01

Inside organisations

Ten years inside banks, governments and AI teams. Learning how large systems actually move, and where the people inside them get stuck.

02

As an entrepreneur

Building in hands-on learning, starting with open research and a dataset I couldn't find anywhere else.

03

As a parent

A daily reminder that people rarely behave the way systems expect them to. It keeps me honest about who services are really for.

04

In between

Zimbabwean, shaped by years in the Gulf, time living and working in the US, and life in Southern Africa. Most of my best ideas come from the gaps between places.

Four lenses

The same designer, looking at the same problem from different chairs.

01

Inside organisations

Ten years inside banks, governments and AI teams. Learning how large systems actually move, and where the people inside them get stuck.

02

As an entrepreneur

Building in hands-on learning, starting with open research and a dataset I couldn't find anywhere else.

03

As a parent

A daily reminder that people rarely behave the way systems expect them to. It keeps me honest about who services are really for.

04

In between

Zimbabwean, shaped by years in the Gulf, time living and working in the US, and life in Southern Africa. Most of my best ideas come from the gaps between places.
Client work
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Personal projects
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Ask Nozi anything
A version of me grounded in my writing, talks and case studies — and briefed on what stays under NDA.

Work

Seven client projects under NDA. Four personal projects made in the open. Professional case studies need a password — .

Sector

Featured client work

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Watch on YouTube ↗
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Government / Large Enterprise / Medium Enterprise
INTERNAL STRUCTURE / TEAMS
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TELCO-RELATED TASKS
Small Enterprise / SoHo
INTERNAL STRUCTURE / TEAMS
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TELCO-RELATED TASKS
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Rhode AIOnline
Skincare assistant
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Ask about your skin…
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At its core · {{ st.lens }}

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Read the announcement ↗

This case study is password protected.

Client work is shared under NDA. If you're hiring or collaborating, .

That's not it — try again, or ask Nozi.
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Read the announcement ↗
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Survey question
Which aspects of relocation did you find the hardest?
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2–6 months
1–2 days
“I'm thinking about
moving to the UAE”
“I'm moving to
the UAE”
“I'm onboarding to
my company”
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Customer exposed to competition
Government / Large Enterprise / Medium Enterprise
INTERNAL STRUCTURE / TEAMS
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TELCO-RELATED TASKS
Small Enterprise / SoHo
INTERNAL STRUCTURE / TEAMS
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TELCO-RELATED TASKS
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Influencer interacts directly with network provider and prioritises telco performance.

Validator has limited interactions with telco, trusts the influencer’s recommendations and signs off contracts.
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Lean MVP
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MVP
Bank Now
Account setup, transfers and cards
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New Life
Housing, schooling, cultural orientation and relocation tasks
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Information architecture
Information architecture
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Influencer interacts directly with network provider and prioritises telco performance.

Validator has limited interactions with telco, trusts the influencer’s recommendations and signs off contracts.

What we have today (traditional segmentation)
What we will use to enrich the traditional segmentation
The ecosystem player
Segments
Firmographics
Characteristics
Network provider relationship
Typically skews towards being
Observable internal structure + process
Influencer · Validator
SoHo
1–10 employeesIndustry typeBusiness type (source of income)Years in business# head offices / branchesHR internal policies and company hierarchy
Focus on the cost savings and ease-of-use of the solutionIt’s highly likely that the purchaser of the solution is the one using the solution dailyLooks for fully digital aggregator solutions that behave like a one-stop shop
Help me with basic needs at lower costDon’t complicate it or make it harder
Core product loyalists
Typically no IT staff; employee(s) usually learn on the job or hire 3rd party expertise (unless the company has a technology focus)Co-working spaces, home officesLimited CapExMain considerations for technology purchases include price (because of limited CapEx) and ease of use (because of less experienced IT skills)SoHos prefer the pay-as-you-go subscription model for software purchase and sometimes opt for consumer products
One person with multiple roles and responsibilitiesUses the telco services daily and therefore influences the company decisions about itUsually don’t have any well-established company processes/requirements
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Survey question
Which aspects of relocation did you find the hardest?
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Scroll to explore
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Service journey storyboard across four mindsets
View schools journey moment
Service blueprint for F5 Education comparison
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After the co-creation workshop
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MVP
Bank Now
Account setup, transfers and cards
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New Life
Housing, schooling, cultural orientation and relocation tasks
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Four expat mindsets mapped across two tensions
Under NDA
The other mindsets are under NDA.
The Adventurer mindset card
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2–6 months
1–2 days
“I'm thinking about
moving to the UAE”
“I'm moving to
the UAE”
“I'm onboarding to
my company”
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Customer exposed to competition
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Before screen
Scroll to explore
01 — Before
After screen
Scroll to explore
02 — After

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Data strategy · select a signal
Source
Type
Purpose
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System Prompt — Rhode AI
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From research to reasoning · hover a row
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Research input
Description
Section
Behaviour controlled
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Making the process repeatable
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Evaluation
My lip treatment arrived grainy!
I hear you—graininess can be annoying, especially in a product meant to feel smooth. It can happen when the formula cools too quickly during transit, but it’s safe to use. Try warming it up a bit; if it stays that way, we’ll make it right with a replacement.
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Rhode AI
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Archetype weighting
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Archetype weightingHover to reveal
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Tone matrix · problem / complaint
Customer: “My lip treatment arrived grainy!”
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Hover a sentence or a beat to trace it.
Response structure
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Output → SP §3 (Scenario tone modulation)
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Looking back

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Gallery

Behind the work.

The workshops, working walls, early thinking and everything in between.
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Active project

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“

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— Nozi Nindie
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Working on something like this?
Next project
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About

Design is how I make sense of the world.

I’m a Zimbabwean–South African service design strategist. For ten years I’ve worked inside banks, governments, energy companies and AI teams across Southern Africa, the Gulf and the US, turning what people tell me into products, services and strategy. I don’t need it all figured out to start. I need the right problem, and room to work it through.

Right nowCo-founding Korro, a hands-on learning venture.

LinkedIn ↗ Resume

What I bring

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This or that

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A few quick ones about how I work. Pick yours, then see mine.
Nozi
Nozi

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Where the work has been

Hover a region to see the projects. Southern Africa · Zimbabwe · UAE & GCC · United States.

Speaking & teaching

Accessibility in corporate banking
Agile Africa, 2018. Building accessibility into a banking design system.
Talk
Perspective
Designing for every user, not the average one. Given on two occasions, at the PixelUp meetup and the IxD Craft Meetup.
Talk
Accessible design workshop
Johannesburg, 2018. Leaders from South Africa’s big banks testing with disabled users, with She Can Do South Africa and Blind SA.
Workshop

Beyond the work

I publish research in the open, from hands-on learning in Southern Africa to a Shona and Ndebele dataset, and I write occasionally about accessibility, inclusive design and emerging tech.
Library

Research

Knowledge about how children learn, and the languages they learn in, should be a public good.

Everything here is open source and free to download — for practitioners, policymakers, parents and anyone working in the space. No forms, no email gate.

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Writing

Essays and methods on service design, accessibility and designing AI personalities. Published on Medium.

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Read on Medium
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Hello. I'm Nozi — or a version of me.

Ask about my work, my process or what I'm building next. I'm trained on my own writing, talks and case studies, and I'll tell you when something is under NDA.

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{{ thinkMark }} Thinking…

Nozi Nindie

Service Design Strategist · Product Researcher

Johannesburg, South Africa · GMT+2 · Remote · Open to relocation nozinindie@gmail.com linkedin.com/in/nozinadianindie
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Summary

I find the problem beneath the brief and follow it from research through strategy to delivery. For ten years I've worked inside banks, governments, telcos and AI teams across Southern Africa, the Gulf and the US, from service design at Accenture Song to model behaviour work at xAI. I'm now co-founding Korro, a hands-on learning venture. I turn qualitative signals into products, services and strategy, and I do my best work where systems are complex and the direction isn't clear yet. I don't need it all figured out to start; I just need the right problem.

Experience
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Independent Projects
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Areas of Expertise
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Education, Certifications and Recognition
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Say hi
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Your note is on its way. I'll get back to you at {{ cf.email }}.
LinkedIn ↗ Resume PDF
or write it here
Hi Nozi, I'm from . I'd love to talk about
Reach me at .
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