Hello, I’m Nozi 👋
I’m a results-oriented hybrid designer with over 8 years of experience in leveraging UX, service design, research, and data to make a real impact on tactical and strategic business decisions. I take pride in turning insights into actionable strategies that drive growth and elevate user experiences.
Throughout my career, I’ve had the opportunity to work across a variety of industries, including oil and gas, telecommunications, financial services, healthcare, and government. I thrive in both complex enterprises and nimble startups, where I focus on creating user-centered strategies and inclusive design solutions. With a knack for strategic foresight, I enjoy helping businesses anticipate trends and drive innovation, all while advocating for universal access and usability.
Featured Projects
Empowering Smarter Decisions with a Government Data Strategy
Product Strategy, Service Design Strategy
Public Sector - Government
A comprehensive initiative to design and deliver a strategic framework and roadmap for government data products directly supporting the mission to build a smart digital capital. This initiative enhanced decision-making capabilities, promoted innovation, and strengthened the government’s approach to data management and utilization.
Defining and Designing a New to Country Experience for Expats
New Product Strategy, Product Design
Financial Services
This project aimed to capture market share by developing an innovative banking product for a leading UAE bank, specifically designed for expatriates. It highlights my role in driving the complete process of product strategy, design, and delivery. The research driven result was a distinctive offering that directly addressed the unique challenges and opportunities faced by newcomers.
Digital Transformation of a Central Bank’s Supervisory processes
Service Design Strategy, Digital Transformation
Financial Services
This project showcases a successful digital transformation initiative aimed at enhancing the effectiveness of a Central Bank’s supervisory processes. By leveraging new technologies, the project sought to improve efficiency, transparency, risk and data management.
My Research and Design approach
I believe design and research are deeply intertwined, and there’s no one-size-fits-all methodology. As long as you have a deep understanding of the process, you can confidently adapt your approach to suit your project’s unique needs. I rely on a flexible, evolving toolkit that allows me to adjust based on time constraints, access to users, project objectives, and specific contexts. The goal is to always build continuous understanding while responding to dynamic needs.
Primary and Secondary Research
I use a blend of qualitative and quantitative methods to gather insights. Primary research allows me to engage directly with users, uncovering their behaviors, needs, and pain points. Techniques such as user interviews, contextual inquiries, and usability testing help build a narrative around user experiences. Secondary research, like data analytics, competitor reviews, and market analysis, supports these insights, ensuring I work within a comprehensive context.
Collaboration and Storytelling
My work is amplified when I collaborate with complementary crafts and skills, such as visual storytellers, data scientists, and business strategists. These partnerships enrich the storytelling process, making the insights resonate more deeply. I believe that research is only part of the equation; the ability to effectively communicate those insights is equally important. This is how you turn insights into action—by getting the entire team to believe in the vision.
Flexibility and Creativity
As projects vary in scope and complexity, I tailor my approach to fit. For example, when timelines are tight or access to users is limited, I employ creative solutions like remote testing, surveys, or guerrilla research to get the insights needed without compromising quality. Each situation demands a balance between rigor and agility.
Continuous Understanding
Rather than seeing research as a one-time activity, I believe in continuously refining and expanding our understanding. Regular check-ins with users, updating our understanding of user needs and expectations, and monitoring analytics are critical to ensuring that the designs remain relevant and impactful over time.
Data-Driven Insights
Incorporating both quantitative data and qualitative insights is essential to my process. Data not only supports the design decisions but also uncovers correlations that might not be apparent in user interviews alone. I believe that perspective is everything, and data offers new ways of viewing problems and solutions, leading to more informed and holistic design decisions.
Let’s connect
Reach out to me for any project related questions.